Scottish Golf - Partnership Manager

Scottish Golf is the internationally-recognised governing body for amateur golf in Scotland. With more than 220,000 active golf club members and over 575 golf courses across Scotland, the organisation's work reaches the four corners of the nation to ensure golf is accessible, no matter your location. Our mission is to make golf 'Scotland’s game for everyone', where we inspire a nation to embrace the sport in all its forms and contribute to a healthier Scotland.

Closing Date: 12pm, Monday 10th February

Scottish Golf is seeking a passionate and experienced Partnership Manager who will be responsible for managing relationships with key partners, sponsors, and stakeholders. This role would involve building strong connections with businesses, organisations, and individuals who support Scottish Golf’s programmes and initiatives.

As a Partnership Manager at Scottish Golf, you will drive strategic relationships with key partners, sponsors, and stakeholders to enhance the organisation’s profile and achieve its strategic goals. You will oversee the development, execution and management of partnership and sponsorship agreements, ensuring mutual value and alignment between Scottish Golf and its partners. This role is pivotal in expanding Scottish Golf’s commercial revenue and fostering meaningful collaborations that support the growth and visibility of golf in Scotland.

Key Responsibilities

Partner Relationship Management:

  • Cultivate and maintain strong long-term relationships with existing sponsors and partners.
  • Collaborate with partners to align objectives, creating tailored plans that deliver measurable value.
  • Serve as the main point of contact for all partnership-related matters.

New Business Development:

  • Identify and approach potential sponsors and partners that align with Scottish Golf’s brand and strategic priorities.
  • Develop compelling, data-driven proposals that highlight Scottish Golf’s value proposition and potential for partnership growth.
  • Negotiate and secure partnership agreements that deliver beneficial outcomes for both parties.

Sponsorship Activation & Delivery:

  • Oversee the successful execution of all partnership obligations, including brand visibility, activation at events, and media deliverables.
  • Coordinate with internal teams (marketing, events, communications) to fulfil sponsorship commitments.
  • Evaluate the effectiveness of partnerships, providing feedback and actionable insights for future improvements.

Revenue Growth & Commercial Strategy:

  • Play a key role in driving the commercial revenue for Scottish Golf through partnerships and sponsorship opportunities.
  • Contribute to the organisation’s overall commercial strategy, identifying areas for growth and revenue generation.

Event Management:

  • Work closely with the Events Team to maximise sponsor engagement at key Scottish Golf events.
  • Collaborate on activation plans for events, including hospitality, branding opportunities, and media exposure.

Stakeholder Engagement:

  • Build relationships with key stakeholders within golf clubs, local businesses, regional partners, and relevant governing bodies to maximize the value of partnerships.
  • Represent Scottish Golf at industry events, meetings, and presentations.

Market Research & Insight:

  • Stay up to date on industry trends and competitor activity to inform partnership strategies.
  • Analyse market data to understand partner needs and create targeted solutions that drive success.

Please see the Candidate Pack for more information.

Qualifications

  • Bachelor’s degree in business, Marketing, Sports Management, or a related field, or equivalent experience.
  • 3-5 years of relevant experience in partnership or sponsorship management, preferably within the sports sector.
  • Experience with CRM systems, sponsorship platforms, and financial reporting tools is an advantage.

Miscellaneous
This role requires travel across Scotland, therefore a full driving licence is required. This role may include travel within the United Kingdom and abroad, therefore the successful candidate must be willing to travel and hold a valid passport.

Scottish Golf is an equal opportunity employer. We value diversity and encourage applications from candidates of all backgrounds, identities and experiences. We believe that everyone deserves an equal opportunity. If you require any reasonable adjustments during the recruitment process, please let us know.

How to Apply

Key Dates

This is a full-time, permanent role with a salary band of £35-40,000. In addition, a pension scheme and other benefits are available.

Closing date for applications is Monday 10 February 2025 at 12pm. Interviews will take place in the week commencing 24 February 2025.

If you would like an informal discussion with the hiring manager, David Kernohan (Head of Commercial, Scottish Golf) while you consider your application, please email recruitment@scottishgolf.org and we will arrange this.

To submit your application, please provide a current CV and covering letter. Your covering letter is an important part of the application. Please outline how your skills and experience make you a good candidate for the role. Please email both to recruitment@scottishgolf.org.